Projects

The Designers Outlet Gallery

Secaucus, NJ

The former Helena Rubenstein warehouse was purchased for redevelopment by Banque Indosuez. Commercial potential was uncertain since the warehouse location in Secaucus was off the then beaten path of the factory outlets. THA analyzed the market, conceived the overall design concept, conceived the award-winning marketing materials, created and introduced the upscale outlet concept to international fashion designers—an original and first time strategy to retail leasing—and leased to the retail tenants. The project commanded the highest retail rents in Secaucus.

Slideshow Image 1 Designers Outlet Gallery Marketing Materials
Slideshow Image 2 Designers Outlet Gallery Leasing Brochure, opening spread
Slideshow Image 3 Designers Outlet Gallery