The Strand

Galveston, TX

For The Strand, a shopping street in historic Galveston, Texas, THA featured The Strand's 19th century iron front buildings. We used the architectural theme in all marketing and leasing materials. We worked with the architect and graphic designers at every phase.

We concentrated attention on special characteristics and urban waterfront features that highlighted the distinctive pedestrian environment and intimate shopping experience the historic center of Galveston's downtown.

  The theme was re-enforced at every public event.  The marketing promoted the architectural historic brand and succeeded in attracting a variety of retailers, including national chains and independent local store owners.  The Strand in Galveston became well-known as a shopping and entertainment district. 

Slideshow Image 1 The Strand Marketing Materials
Slideshow Image 2 The Strand Leasing Brochure, opening spread
Slideshow Image 3 The Strand
Slideshow Image 3 The Strand