Medford Square, Medford, MA
Rose Kennedy Greenway, Boston, MA
Pearl & Elm Street Development Site,
Kendall Square, Cambridge, MA
Downtown Lowell, MA
Union Square, Somerville, MA
Wellesley Square, Wellesley, MA
Downtown Lincoln, NE
Windsor Locks, CT
TowerSquare, Springfield, MA
Main Street, Pulaski, VA
Main Street, Ottawa, IL
Main Street, Webster, MA
Massachusetts Institute of Technology, Cambridge, MA
Emerson College, Boston, MA
Lesley University, Cambridge, MA
As consultants for the developer of a lifestyle project located just outside of Boston on the Interstate 495 corridor, THA provided an in-depth assessment of the regional demographics, the competition, lifestyle patterns, and retail market potential of the site. The report identified potential barriers and risks of developing a lifestyle center at this site. The Marketing Plan provided site-specific strategies for leasing and included a Merchandising Plan with optimum tenant mix, size, and strategic unit placement.
The subject property is located in a lower market residential market. The developers retained THA to evaluate the viability of a portion of the site for a landmark retail center as Phase 1 of an innovative upscale residential, commercial, and cultural center. THA provided a qualitative retail market study in conjunction with a surplus/leakage analysis showing potential benefits and risks of developing an upscale center in this location.
TowerSquare, formerly Bay State West the mixed-use shopping, office, and hotel complex, required renovations and updating including a re-positioning of the shopping mall. Located in the heart of the transitioning downtown, the two level retail center not only looked dreary, but had a low performing tenant mix and several vacancies. Working with owner Massachusetts Mutual Life Insurance Corporation and managing company, The Beacon Companies, THA provided retail planning, marketing and leasing services. The repositioning included a new image, name, graphics, revised circulation patterns and public space with reconfiguration of 180,000 square feet of retail space. Marketing and leasing included new national tenants, new identity, image, and promotions, and strategies for sustaining retail tenants.
Designed and positioned as a life-style center without a traditional anchor, The Grove is located in close proximity to a successful regional mall. During the early phases of marketing and leasing The Grove to specialty, life style tenants, the developer encountered great resistance from prospects because of its differences and its proximity to the successful mall. THA assisted the developer in marketing and leasing the center. THA re-conceived the marketing campaign and solicited prospective tenants personally at their home offices. Within a year, The Grove was leased to specialty, lifestyle tenants who were among the first in the industry to succeed in a lifestyle shopping center.
The former Helena Rubenstein warehouse was purchased for redevelopment by Banque Indosuez. Commercial potential was uncertain since the warehouse location in Secaucus was off the then beaten path of the factory outlets. THA analyzed the market, conceived the overall design concept, conceived the award-winning marketing materials, created and introduced the upscale outlet concept to international fashion designers, an original and first time strategy to retail leasing, and leased to the retail tenants. The project commanded the highest retail rents in Secaucus.
THA provided retail analysis of the potential market for this unique indoor student street within the architecturally unusual academic building designed by Frank O. Gehry. THA, working with MIT groups and the architect, identified the character of this particular retail market and evaluated the design of the interior street within the building for self-sustaining retail uses. This included advising on retail and related uses, optimal placement and size of retail operations, and maintenance and management issues leading to the goal of a lively and economically viable student environment.
THA served as Consultant for retail development to the planners and urban designers for the Wharf District, the largest section of the Rose Kennedy Greenway Park that replaced the Central Artery. This included providing: information on retail voids and barriers to development in the region, retail possibilities and tenant types for properties abutt ing the Greenway and within the Park; evaluating and developing criteria for the sub-neighborhoods that could/should become the catalyst for retail development, realistic evaluation of market, economic and physical conditions for retail, and measures that will be required for successful and sustainable retail development.
Working as Retail Consultant to the urban planner, designer and the City, THA identified and assisted in solutions concerning conflicts between street and traffic patterns and pedestrian-friendly circulation, market issues with the current tenant mix, and zoning that inhibited the growth and appeal of the Square as a place for business and community life. As part of the Master Plan team for the Square THA discovered significant changes in the residential market, determined the potential trade area for business, evaluated the demographics in the t rade area, assisted with pedestrian friendly orientation for the redesign of traffic circulation, provided a marketing and leasing strategy for new tenants and private investment.
THA determined the potential trade area, provided retail market analysis, and new retail concepts for under-utilized and vacant properties that would preserve the cultural diversity of this urban node. As part of a Master Plan effort, THA supplied market-driven retail concepts, assisted with identifying viable mixed-use development parcels, and recommended a new image and identity, with new promotional and cultural activities, tenant types, and strategies for implementation.
Retail market analysis of downtown Manchester to determine the economic potential of developing a mixed-use project on a municipal parking lot near the edge of Elm Street, Manchester’s downtown main street. Evaluation included a careful economic interpretation of market indicators to evaluate the viability of several different retail concepts and providing realistic retail information to the architects for several mixed-use design concepts.