What We Do

Marketing and Branding

  • Creates a distinguishing theme and identity for a project
  • Extends the use of the theme into a brand
  • Creates Web and Print Marketing Materials and Campaign
  • Attracts Retail Tenants

Example

The Strand

For The Strand, a shopping street in historic Galveston, Texas, THA featured The Strand’s 19th century iron front buildings.  We used the architectural theme in all marketing and leasing materials.  We worked with the architect and graphic designers at every phase.

We concentrated attention on special characteristics and urban waterfront features that highlighted the distinctive pedestrian environment and intimate shopping experience the historic center of Galveston’s downtown.

Slideshow Image 1 The Strand Marketing Materials
Slideshow Image 2 The Strand Leasing Brochure, opening spread
Slideshow Image 3 Identity for The Strand, Galveston
Slideshow Image 3 Architectural details that inspired the identity symbol

The theme was re-enforced at every public event .  The marketing promoted the architectural historic brand and succeeded in attracting a variety of retailers, including national chains and independent local store owners.  The Strand in Galveston became well-known as a shopping and entertainment district. 

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